Our Process – tried and tested
For more than a century, the Jensen family has created designs – going from initial idea, to product on shelf for some of the World’s iconic brands. That experience serves as the foundation for the process, that designers and brands are guided through at Designers Trust.
In the following, we will provide an overview of what you can expect, when you create your next product through Designers Trust.

Two options when you need a new design
Option 1
Option 2

Phase 1
Phase 2
Phase 3
Phase 4
More than one path to greatness
Our process always starts with a need. A need for great design!
… But there is more than one way to have the need met, when you use Designers Trust;
- 1. A brand with a great idea and a distinct set of requirements, submits a pitch.
- 2. A brand receives a private viewing of The Trust and sees a great concept that matches their need and wish to take it further.
More than one path to greatness
Our process always starts with a need. A need for great design!
… But there is more than one way to have the need met, when you use Designers Trust;
- 1. A brand with a great idea and a distinct set of requirements, submits a pitch.
- 2. A brand receives a private viewing of The Trust and sees a great concept that matches their need and wish to take it further.
Two options when you need a new design


Option 1
Option 2

Phase 1
Phase 2
Phase 3
Phase 4
Pre-phase
When entering a Pitch or creating their own concepts, our designers always conduct research of the current market for the product they are about to conceptualise.
They look for current trends and styles, industry norms, adjacent categories and available user insights that might be relevant.




Phase 1
Phase 1 design should be seen as conceptual directions for the design. It is not final but serve as a foundation to determine which design direction to go.
If you view them in the Trust, you will see one bid, but if a Pitch has been submitted, you will be provided with three distinct directions – as described in the following …
Phase 1 - deliverables
A phase 1 concept contains an overall design idea.
The concept presentation consists of 7 sections: an overview, inspirational section, presentation of the overall design, details and features, colour options, technical/dimensions drawings, and environmental shots.
As part of a Pitch submission on Designers Trust, you will be presented with three distinct concepts – each illustrating different directions to take in the coming work with the project and rolled out to the extend described above.









Example of deliverables

Phase 1 - the decision
When phase 1 concepts have been reviewed, it’s time to select a concept to move forward into phase 2.
It can be a clear-cut winner or a combination of elements from concept A, B and C. The choice is yours.
You are free to decide whether you wish to proceed with any of the submissions. If you choose to go ahead, the process is straightforward since the relationship between you and the chosen designer is governed by a standardised legal framework, which allows all parties to focus on what they do best.
Phase 2
In phase 2, the chosen concept will be developed into a final design.
Based on feedback from phase 1, the designer will provide timeline and estimates for the next stages of design.










Example of deliverables
Phase 2- deliverables
The overall design will be adjusted according to specs and input from customer departments, for dimensions, materials, colours, etc.
There will be room for requesting design variations on detailed features for better assessment on final product look and functionality and technical drawings will accompany deliverables in this phase, in order to prepare for production.
Phase 3
Once phase 2 is completed, the final design has been created – and phase 3 will serve as implementation and production of the design to a finished product.
Exact requirements for deliverables will be decided and the designer will assist production and implementation, with files and visuals, that will aid in bringing the product to life.



Phase 3 - benefit from The Trust
In preparation for launch, Designers Trust can assist with submission for global design awards.
Clients can access our network and get help to develop submission cases for the most prestigious awards in World.
Furthermore, projects developed through Designers Trust can use the Fair Share Design Mark.

Phase 4
Now the process is complete and it is time for the world to meet the new product.
Regardless of ambitions for launch, both the designer and Designers Trust can assist if desired.
PR materials, interviews, development of brand assets and endorsements will be quoted upon request.
…now go do your thing!

Our Process – tried and tested
For more than a century, the Jensen family has created designs – going from initial idea, to product on shelf for some of the World’s iconic brands. That experience serves as the foundation for the process, that designers and brands are guided through at Designers Trust.
In the following, we will provide an overview of what you can expect, when you create your next product through Designers Trust.

More than one path to greatness
Our process always starts with a need. A need for great design!
… But there is more than one way to have the need met, when you use Designers Trust;
- 1. A brand with a great idea and a distinct set of requirements, submits a pitch.
- 2. A brand receives a private viewing of The Trust and sees a great concept that matches their need and wish to take it further.
Two options when you need a new design


Option 1
Browse the Trust
Option 2
Create your own pitch
Phase 1
Phase 2
Phase 3
Phase 4
More than one path to greatness
Our process always starts with a need. A need for great design!
…but there is more than one way to have the need met, when you use Designers Trust;
- 1. A brand with a great idea and a distinct set of requirements, submits a pitch or,
- 2. A brand receives a private viewing of The Trust and sees a great concept that matches their need and wish to take it further.
Pre-phase
When entering a Pitch or creating their own concepts, our designers always conduct research of the current market for the product they are about to conceptualise.
They look for current trends and styles, industry norms, adjacent categories and available user insights that might be relevant.





Phase 1
Phase 1 design should be seen as conceptual directions for the design. It is not final but serve as a foundation to determine which design direction to go.
If you view them in the Trust, you will see one bid, but if a Pitch has been submitted, you will be provided with three distinct directions – as described in the following …
Phase 1- deliverables
A phase 1 concept contains an overall design idea.
The concept presentation consists of 7 sections: an overview, inspirational section, presentation of the overall design, details and features, colour options, technical/dimensions drawings, and environmental shots.
As part of a Pitch submission on Designers Trust, you will be presented with three distinct concepts – each illustrating different directions to take in the coming work with the project and rolled out to the extend described above.









Phase 1- the decision
When phase 1 concepts have been reviewed, it’s time to select a concept to move forward into phase 2.
It can be a clear-cut winner or a combination of elements from concept A, B and C. The choice is yours.
You are free to decide whether you wish to proceed with any of the submissions. If you choose to go ahead, the process is straightforward since the relationship between you and the chosen designer is governed by a standardised legal framework, which allows all parties to focus on what they do best.




Phase 2
In phase 2, the chosen concept will be developed into a final design.
Based on feedback from phase 1, the designer will provide timeline and estimates for the next stages of design.
Phase 2- deliverables
The overall design will be adjusted according to specs and input from customer departments, for dimensions, materials, colours, etc.
There will be room for requesting design variations on detailed features for better assessment on final product look and functionality and technical drawings will accompany deliverables in this phase, in order to prepare for production.







Phase 3
Once phase 2 is completed, the final design has been created – and phase 3 will serve as implementation and production of the design to a finished product.
Exact requirements for deliverables will be decided and the designer will assist production and implementation, with files and visuals, that will aid in bringing the product to life.


Phase 3 - benefit from The Trust


Phase 4
Now the process is complete and it is time for the world to meet the new product.
Regardless of ambitions for launch, both the designer and Designers Trust can assist if desired.
PR materials, interviews, development of brand assets and endorsements will be quoted upon request.
…now go do your thing!
